Enhance Your Product’s Appeal
We’re always looking for the best ways to help our customers sell more product. After talking with other packaging industry experts about how competition on store shelves is driving changes, we spent some time researching emerging packaging trends our customers can use to grow their product sales. What did we find? Shrink sleeves are going to be key differentiators on store shelves – right where your customers are making their purchasing decisions. We believe this is the “next big thing” in product packaging.
Shrink sleeves can:
- Get your product noticed. Shrink sleeves provide a vibrant 360-degree billboard for your product – which is sure to stand out next to plain labels. Combine shrink sleeves with a uniquely shaped container for even greater shelf impact.
- Reduce product container costs. Shrink sleeves offer full container surface coverage making it possible for consumer product manufacturers to have an inventory of white containers and use shrink sleeves to add color, graphics and distinguish different product lines. This can help drive down container costs by eliminating the need for containers in multiple sizes/colors for a product line.
- Appeal to your customer’s safety concerns. With shrink sleeves, it’s simple to incorporate tamper-evident features by extending the sleeve up the neck of the container. Customers get a visual indication of tampering when the neck sleeve is damaged or removed.
- Keep your product looking its best. Since shrink labels are printed “inside out,” they have a built in barrier against scratching and damage to your design. This keeps your product looking its best on the shelf and beyond.